CAMPAIGNS, COPIES & DESIGN
Creative, Disruptive (A little Bit Crazy) & Impactful.
The Approach
Audit, Audience Mapping & Strategy
Every effective campaign begins with the right questions to develop a data-driven strategy that ensures every creative and communications decision is intentional, targeted, and built to deliver measurable outcomes.
Narrative & Messaging
Developing the master narrative, core messaging pillars, and audience-specific messaging matrices that give campaigns a powerful, consistent voice, with tone-of-voice guidelines that hold across every team, platform, and touchpoint, and appeal to the emotions and influence and inspire action. 
Monitoring, Evaluation & Reporting
A campaign is only as strong as what it teaches you. I track performance, analyse results, and produce clear, actionable reports that measure impact against objectives, giving the organisation intelligence to optimise in real time and the evidence to demonstrate value and define future communications and campaign decisions.
The Creative Engine
Conceptualising, producing and delivering the creative assets that bring the campaign to life, and bilding the write teams across film to develop photography, design, copy, and digital content built to capture attention, communicate clearly, and move the right people to act.
Sample Campaigns
GLOBAL: WILDLIFE RANGER CHALLENGE
The Key Message
Rangers are the frontline guardians of some of the world's most critical ecosystems, protecting landscapes that sustain human and wildlife life alike. They operate in some of the harshest conditions, often underresourced, underappreciated, and without the capacity or recognition their work demands.
The Goal
Build global awareness around ranger work, mobilise resources for ranger welfare and capacity, and create a communications campaign that gave rangers a platform to tell their own stories to the world.
The Approach (3 months)
Developed key messaging frameworks and a campaign narrative centred on ranger voices and lived experience. Working directly with participating rangers , walking with them through the challenge, capturing their stories through photography, videography, and written content. Producing graphics, event communications, and campaign assets that brought the ranger reality to global donor and public audiences.
The Impact
Since 2020, the Wildlife Ranger Challenge has raised over $21 million, supporting 11,500 rangers across 24 African countries and benefiting over 424,000 people, protecting 36 million hectares. In 2024 alone, a record 154 teams joined, raising $3 million.
PRE SHOW RELEASE AND LAUNCH CAMPAIGNS AND VIEWERSHIP ENGAGEMENT (D&R X SHOWMAX)
The Key Message
Kenyan stories deserve a global stage and deserves to be seen, celebrated, and experienced by audiences everywhere.
The Goal
Drive viewership, build audience anticipation, and position Showmax's Kenyan productions as must-watch content through integrated pre-show release campaigns that generated measurable commercial impact.
The Approach
Developed and executed integrated PR and content campaigns , covering messaging strategy, media relations, influencer management, and event production , working across creative, production, and media teams to deliver coordinated pre-show launches from concept to execution.
The Impact
Campaigns generated 4M+ media impressions, trended internationally for three consecutive days, and drove 40% revenue growth from viewership and ads , securing production contracts from high-profile organisations.
MENSTRUAL POVERTY ERADICATION CAMPAIGN
The Key Message
Menstrual poverty is not just a health issue, it is a barrier to education, dignity, and opportunity for girls in vulnerable communities across the Mount Kenya ecosystem.
The Goal
Promote period dignity among schoolgirls from vulnerable communities, reduce stigma, and ensure girls have access to the resources they need to stay in school.
The Approach
Led communications, visibility, and donor storytelling for the programme launch , developing messaging, producing content, and coordinating engagement across partners and funders.
The Impact
1038 dignity packs distributed across three schools in Meru County. 20 local women trained to manufacture 6000 reusable pads. Supported by Chase Africa, Sukuma Twende, Paddy and Scotts, Binti Mwangaza, the Ministry of Health, and the Ministry of Education.