PUBLIC RELATIONS.
Shaping Perception, Building Trust & Influence.
Reputation is built over years and lost in moments. In an environment where information moves faster than ever, and public perception can shift overnight, how an organisation is seen. It is a strategic asset that must be actively built, carefully managed, and fiercely protected. A deliberate, honest, and strategic work of ensuring that what the world sees reflects the integrity and quality of what an organisation actually does.
Core Capabilities
Reputation Management
Ensuring that how the world sees you reflects the reality of what you do and your value by building the monitoring systems, communications frameworks, and stakeholder engagement strategies that keep your reputation strong, consistent, and resilient before it is ever under threat.
Crisis Communications
A crisis does not announce itself. When it arrives, the difference between an organisation that survives it and one that does not lies in how they respond. I provide the strategic counsel, real-time communications support, and calm, clear decision-making that protects your credibility, your relationships, and your continuity when it matters most.Media & Sentiment Monitoring
What people say about you when you are not in the room is data. I track, analyse, and translate media coverage, social sentiment, and public discourse into actionable intelligence, giving you the clarity to understand how you are perceived, anticipate what is coming, and stay ahead of the narrative rather than react to it.
Media Relations
The right story in the right publication at the right moment can shift how an organisation is perceived more powerfully than any campaign. I build and manage the media relationships that give your organisation consistent access to the coverage it deserves and produce the press materials that ensure every media interaction is backed by clear, compelling, and on-brand documentation.
Influencer Relations
I identify, engage, and manage the influencers and content creators whose audiences, values, and voice align with your brand by developing the relationships, briefs, and activation frameworks that ensure every collaboration is authentic, strategic, and measurably effective. I manage the full influencer relationship from identification to reporting.
Case Studies: Timeless and Resilient,
Modern, Credible and
Fundable Brands.
Laikipia Conservancies Association
Laikipia Conservancies Association (LCA) unites community, private, and wildlife conservancies across one of Kenya’s most complex conservation landscapes to strengthen coordinated conservation and sustainable land use.
By designing brand architecture, digital campaigns, and communications tools, and aligning stakeholders and donors, I contributed to positioning LCA as a credible landscape-level actor, increasing visibility, engagement, credibility, positoning and fundability for both the association and its members
D&R STUDIOS
D&R Studios is a Nairobi‑based creative audio‑visual production company specialising in producing television, documentary, and reality‑format content that speaks to contemporary African life and culture.
In Kenya’s fast-moving entertainment sector, D&R Studios required PR, audience engagement, and brand repositioning across television and film. I led strategic campaigns, integrated media content, and revitalised digital and physical brand touchpoints, driving audience traction, positioning, sponsorship uptake, and media visibility that strengthened the company’s market position and showed impact.